Technical writing
On building experiments properly — the technical side that most CRO content skips.
Shadow roots silently break querySelector-based test code and most QA tooling. Here's what's actually happening and how to write tests that work inside web components.
Read →A practical comparison of client-side DOM manipulation and server-side flag-based testing — the trade-offs, the migration path, and what actually changes for the developer.
Read →Anti-flicker techniques demystified: why naive snippet placement causes visible page jank, what actually works, and why most implementations get it wrong.
Read →